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February 2009
Dear Friends,

We'd like to thank you for opening up this latest NEWS summary, which showcases a variety of marketing pieces that Sonalysts has produced with maximum creativity at minimum cost.

For the last 15 years, Sonalysts has earned a reputation as a premier media production company that can "do it all." As you scroll down through the featured selections, you'll appreciate this claim. From videos to websites, from mobile exhibits to sports signage, from NFL productions to rock recordings in our studios, our talented staff can produce any marketing communication you can imagine.

We have added a new feature to this NEWS: links to featured client websites and selected microsites showing our work. These include 3D product animations, renewable energy productions, defense industry videos, and many other productions. You'll find them all below.

We welcome your feedback and questions. We'll enjoy working with you on any ideas or concepts you're considering for production in the days ahead.

Sincerely,

Sonalysts Media and Exhibit Group


utc_powerCognex - In Sight Micro™ Web Video

Sonalysts produced a new online video for Cognex Corporation. Cognex is the world's leading provider of vision systems, vision software, vision sensors, and surface inspection systems used in manufacturing automation. Sonalysts was tasked to produce a multilingual video targeting their worldwide audience of manufacturers. The objective of this project was to show how Cognex solves the problems of Plant Managers, Controls Engineers, and Production Line Operators.

To help tell Cognex's story, Sonalysts provided support on refining the script as well as casting and filming the talent. We researched and integrated stock footage, sound design, and motion graphics to pull it all together. Lastly, we designed and built the website page that showcases the videos. Beyond the English version, Sonalysts also created additional versions of the video in seven different languages to help them target their customers around the world.

Click here to view the website.


Apache Stone Records at Sonalysts
Power Station

Michael Lombardi, who stars in the hit television show Rescue Me on the FX network, is the founder and lead singer of the New York City based band, Apache Stone. Along with Hank Woods (guitar), David Leatherwood (bass), Mark Greenberg (drums), and Nick Bacon (guitar), Apache Stone plays original rock, with influences as distant as the jazz that Lombardi's dad loved, to today's post grunge of Pearl Jam, The Red Hot Chili Peppers, Alice in Chains, Audio Slave, and Stone Temple Pilots.

For the past year, Apache Stone has been performing throughout the Northeast for packed houses with rave reviews. The group recently finished recording their debut album at Sonalysts' Power Station, due to be released this coming April 2009. Along with the release of the album, Apache Stone will be featured in numerous episodes on the upcoming season 5 of Rescue Me.

Click here to view their myspace page.


Pilobolus and MRB Productions use Stage 7 for NFL Teasers
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Sonalysts was pleased to host the Pilobolus Dance Theater and MRB Productions from Los Angeles on its Stage 7 from November through January. Sonalysts' 7,000 ft. Sound Stage was used to support MRB's various teasers, which were used to promote weekly NFL games.

The teasers, which aired from November 2008 through January 2009, integrated live action NFL footage and amazing choreography by the famed modern dance company, Pilobolus.

Here's what Brenda Bank's, Producer at MRB Productions had to say about her experience with Sonalysts:

"We LOVED shooting at Sonalysts and wish we could shoot there all the time! What a pleasure it was to work with you; how wonderful and rare an experience to have someone CARE that we got everything we needed and without delay or complaint. You have made all the other studios pale in comparison.

We certainly continue to appreciate all of your assistance and incredible
dedication to making our shoot a great success. We are telling everyone
all about Sonalysts and can't wait to shoot again there soon!"

Click here to see the teasers.



Carnival Fun Booth Fabricated for Arnoldnewport

Arnold Worldwide hired Sonalysts to fabricate a custom traveling "Fun Booth" for their client, Carnival Cruise Lines. The mobile kiosk is a branded Karaoke booth complete with glass walls, 50" interactive LCD screen, 12' tall inflatable Carnival "Funnel," and various props to promote the Carnival Cruise Line's "ALL FOR FUN, FUN FOR ALL" brand campaign. The "Fun Booth" was part of events in Dallas, TX and Philadelphia, PA and served as the consumer-based promotion while commercials for national broadcast spots were being filmed.


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CooperSurgical Website Enhancements

CooperSurgical is the leading company dedicated to providing devices and procedure solutions for women's healthcare. Their marketing group asked Sonalysts to create a way to showcase a selection of featured products on their website, www.CooperSurgical.com. Leveraging Flash technology, Sonalysts created a 3D interactive module that enables visitors to sort through a series of high-value products, interact with elegant imagery, and gain access to additional product information. In the process, Sonalysts enhanced various creative treatments of the site crafting a more enjoyable user experience.

During 2008, Sonalysts supported CooperSurgical with overhauling their previous website by implementing an enterprise-wide content management system, Microsoft SharePoint, implementing a new look-and-feel and information strategy. In addition, Sonalysts extended the CooperSurgical SharePoint environment to establish the ObGynForum. The first online community dedicated to Ob/Gyn physicians.


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Swarovski Optik Brings Nature
to Shot Show


Swarovksi Optik, the worlds' premier provider of optics in the birding and hunting industry, contracted Sonalysts to design, engineer, and fabricate a tradeshow exhibit that reflects the company's commitment to the natural beauty of the outdoors and the importance of wildlife in its natural habitat. Buyers, exhibitors, and media from around the globe flocked to Orlando for the shooting, hunting, and outdoor industry's largest trade show, the National Shooting Sports Foundation's SHOT Show.

This 40' x 80' exhibit features a wood floor system, a working "Waterwall," which is a self-contained water feature, actual Birch trees, and eye-catching large format graphics.


Quinnipiac University's TD Banknorth Sports Center

Sonalysts and Pointer/Crosse Imaging recently teamed up to develop a complete image program for Quinnipiac University's TD Banknorth Sports Center in Hamden, CT. The program, which is currently in the fabrication and installation phase, incorporates school athletic logos, branding, team colors, and custom illustration. The program includes: outdoor athletic banners, indoor team achievement banners, team locker room and lounge graphic treatments, arena concourse floor, and wall super-graphics and team office signage. Phase II will include an interactive athletic Hall-of-Fame LCD kiosk and athletic Hall-of-Fame sign installation.


Be sure to check out our microsites which showcase some of Sonalysts capabilities and areas of business:

Sonalysts 3D Product Animation

Sonalysts Energy Communications
Sonalysts DoD Case studies
Sonalysts Media and Exhibits
Sonalysts Sound Stages


About Sonalysts Media

Sonalysts is the largest media production center in New England. We offer a full range of integrated media and design services that include: Video Production/Post Production, Website Development, Mobile Media, Graphic Communications, 3D Animation, Audio Production, Exhibits and Events, Film and Stage Productions.

Contact Us

Lauren Logan: Production Manager | SONALYSTS Media
Contact | lklogan@sonalysts.com - t: 860.326.3820 - f: 860.326.3748
Sonalysts, Inc. | 215 Parkway North | Post Office Box 280 | Waterford | CT | 06385

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