DunkinBrands - Informational Brand Video

Sonalysts produced an 8:00 minute video which was distributed to various disciplines within the Dunkin' Brands organization. The focus of this video was to engage the audience and clearly identify key design, branding, and operational elements as identified by Dunkin' Brands. Sonalysts collaborated with Dunkin' Brands in the creative and script development for the video - as they relate to the Dunkin' Donuts architectural and interior design, customer flow, and branding of physical plants and retail outlets. The video was produced, using existing images and graphic material in combination with graphic text, voice-over narration, and sound design.

Z-Medica Corporation - QuikClot Marketing Animations


Working with Z-Medica, Sonalysts produced two presentations to promote its QuikClot® Emergency Dressing™ gauze product—a breakthrough, patented product that almost instantly stops high-volume bleeding from open wounds.

Through the use of 3D Animation and 2D Graphics, the initial video illustrates the activation of factors in the blood to initiate and promote rapid coagulation as well as the clotting process on a cellular level within a damaged blood vessel. Additionally, voice-over narration, text callouts, and sound design were used to accentuate key aspects of the process and the benefits of the QuikClot Emergency Dressing gauze product. This video is currently being used at various Trade Shows and on their website.

The follow-on video, an add-on segment to the original video mentioned above, shows the QuikClot® Emergency Dressing™ gauze product in clinical trail. By incorporating video, branded graphics, and sound design, this segment identifies the key milestones of the clinical procedure. Z-Medica is the home of the breakthrough QuikClot® brand hemostatic agent and other medical products at the forefront of blood clotting technology.

For more information on this product, please visit www.z-medica.com

Tricare Supplement Insurance

Association and Society Insurance Corporation (ASI) needed a TV spot to target retired military personnel, explaining the benefits of their supplement insurance plan.

The spot featured a young retired couple explaining the benefits of the plan and how it fit their needs. Sonalysts designed and produced the storyboards for ASI, and then shot the couple on location in a home in New London, CT. The spot was shot in High Definition and edited in final Cut Pro.

The TV ad is presently running on the Military channel.

New Rascal Flatts Concert Encore Animation


For their 2009 "Unstoppable" tour, Rascal Flatts asked Sonalysts to create an animation to introduce their encore at each concert. Based on a medley of classic Rock & Roll riffs provided by Rascal Flatts' Joe Don Rooney, the animation depicts a Guitar Hero type character singing and playing the music. With each new song snippet, the outfits, hairstyles, guitars, and backgrounds transform to match the music genre.

Sonalysts created and directed the choreography, sight gags, and visual effects that enhance the character's transformations through Elvis, Jimi Hendrix, The Beatles and more. Sonalysts also added sound design elements to augment the visuals. The animation plays center stage on a 25' wide by 16' high Winvision LED screen.

Shore Line East:
"My Train" Campaign

In an effort to boost ridership, Shore Line East asked their agency, the Durham Group, to create television ads to promote their weekday and weekend schedules. Sonalysts worked with the agency to produce a two-spot campaign that featured a frame-by-frame stop motion style to showcase the ease and convenience of taking a train to work as well as using it to get away on the weekends. The spots were shot along the Connecticut coastline, and were put together using various techniques, to give Shore Liine East a fresh new look. Sonalysts worked with the Durham Group in producing these spots.

The print and TV ads are presently running in the Connecticut market.

Blue Back Square: "Bring Back" Campaign

The Television commercial for Blue Back Square was shot in the shops and streets of West Hartford's shopping District called Blue Back Square. The campaign is meant to remind consumers of what an event shopping can be - by turning back time.

The Worx Group approached Sonalysts to produce the commercial, based on Sonalysts' experience in special effects and compositing. The spots were shot in High Definition and required the painstaking task of rotoscoping actor/actresses out of each scene. The finished spot mixed models in '40s and '50s outfits juxtaposed with contemporary settings.

The print and TV ads are presently running.

News Link: http://www.wfsb.com/money/19520273/detail.html

Redesign of Axsys Technologies Website

Axsys Technologies, a global leader of high-performance imaging systems, optics, and related control technologies, asked Sonalysts to redesign their website, www.axsys.com. The complete overhaul of the website included the repositioning of the company, incorporating new branding standards, reorganizing their products along three distinct channels, and the implementation of an open-source content management system that facilitated search engine optimization (SEO). Based on our implementation of a web analytics tracking tool, we have been monitoring site traffic and high value areas of interest. The new navigation strategy allows the user to easily browse through the site, access video highlights of their products, and keep up with the most recent Axsys news. And the new content management system used provides Axsys staff the ability to easily edit content, imagery, documents, and send out email campaigns.

Bradford Marketing -
Savings Institute Bank & Trust Television Commercial & Radio Jingle

Sonalysts teamed with Wil Bradford of Brad4d to produce an engaging :30 second TV commercial for the Savings Institute Bank & Trust. The spot was shot on Sonalysts' Stage 5 against a white cyclorama with a single camera capturing the diverse talent dancing to an upbeat jingle that Sonalysts also produced. The footage was shot in various angles with the expectation of using it in other commercials at a later date.

In addition to the originally-composed jingle used for the TV spot, Sonalysts arranged and produced :60 second and :30 second radio jingles for radio broadcast.

Established in 1842, the Savings Institute Bank & Trust Company offers a full range of financial services to individuals, businesses, and municipalities through its eastern CT offices.

Check out the spot and radio jingle at: http://savingsinstitute.com/Pages/esicommercial.htm

"The Breakers Revealed" - A New, Self-Guided Audio Tour

The Preservation Society of Newport County recently introduced a new, self-guided audio tour for The Breakers, the historic house museum that was the great Vanderbilt "summer cottage" in Newport, Rhode Island. The lightweight, handheld player presents remembrances of life in The Breakers, provides visitors more flexibility and control of their tour, and has eliminated waiting times during even the busiest holiday weekends. The Breakers draw over 300,000 visitors each year from countries across the globe.

Sonalysts Audio department produced the audio tour in 4 languages - English, French, Spanish, and German. We recorded and edited narrators, actors, and interview portions; provided sound design and music; and mixed the entire project. All detailed files were then conformed to be compatible with the handheld players.

The Preservation Society of Newport County is a non-profit educational organization accredited by the American Association of Museums and dedicated to preserving and interpreting Newport's historic architecture, landscapes, and decorative arts. Its 11 historic properties—7 of them National Historic Landmarks—span more than 250 years of American architectural and social development.

For more info, please visit http://www.newportmansions.org/

The Durham Group - Infant Mortality PSA

The Advertising Agency, the Durham Group, in conjunction with the Connecticut Department of Health, retained Sonalysts to produce a :30 second TV spot concerning Infant Mortality Awareness.

Statistics show that a significant number of newborn babies are at the risk of death during their first year of life. Through specific messaging, the objective of the PSA is to promote good health for the mother—before, during, and after childbirth—and a strong family and community involvement. The spot was directed and shot using a continuous circular motion to give the feeling that the mother was surrounded by supporting members of her family, friends, and members of the community.

This PSA was shot on Sonalysts' Stage 5 and is currently being aired throughout the Connecticut region.

Recent Tour Rehearsals at Sonalysts Studios


Sonalysts' three sound stages exceed expectations for privacy, sound control and construction. Working heights of the stages range from 35 to 40 feet, each with a full catwalk system allowing the crew to work from the floor up or the catwalk down.

Dave Matthews Band
The Dave Matthews Band rehearsed for their summer tour once again at the Studios at Sonalysts this past March/April. Their tour began at Madison Square Garden in April. This is the 4th consecutive year that Sonalysts has hosted their rehearsal.

Lil Wayne
Lil Wayne's much anticipated summer tour began with a week's rehearsal in Stage 15 in the Studios at Sonalysts. The tour includes pyrotechnics and laser shows and was kicked off at The Dunkin Donuts Arena in Providence, RI.

Sonalysts Media Wins Awards!

• Sonalysts Media received a Silver Award through the Advertising Club of Connecticut's recent annual competition. The winning video in the Promotional Marketing category is for our Flatts Tour Animation. The animated "Guitar Player," was created as band member Jay DeMarcus' alter-image, and was intended to introduce the encore performance. In concert, the animation appears on two 38-foot high screens flanking the stage.

• We were recently notified that we are winners of two prestigious Connecticut Art Directors Club awards for videos that we produced for Pratt & Whitney and Scuderi Group. This juried show recognizes the best communications work from Connecticut-based marketing agencies. We will be honored at the 34th Annual CADC Awards Show on June 18th at the Mystic Aquarium and Institute for Exploration.

Scuderi Unveils Revolutionary Split-Cycle Engine at SAE World Congress Show in Detroit with Complete Brand and Communications Program

The Scuderi Group, based in West Springfield, MA, has developed an entirely new, split-cycle engine that may well revolutionize the automobile's internal combustion engine across the globe. Sonalysts Media has supported Scuderi's marketing efforts since 2004, and was excited to design and implement a complete Prototype Engine launch program for the Society of Automotive Engineers (SAE) World Congress in Detroit, April 20-23. We produced:

• An updated brand image including: logo design, color palette, stationery, pocket folders, and a concept design that facilitates multilingual applications.
• A 45-second high-definition attract loop containing 3D engine animations and historic timeline images delivered on a Blu-Ray disc, and an updated video/animation program in multiple languages.
• A completely redesigned web site that facilitates release of Web 2.0 materials including podcasts, blog postings, and webinars.
• The design and production of direct-mail postcards sent to SAE attendees and media, and a variety of brochures and technical print collateral materials presented at the show.
• The design and production of promotional giveaways including embroidered baseball caps and screen-printed canvas tote bags presented to show attendees.
• The design and production of full-page magazine print display ads/online banner ads.
• A custom, trade show exhibit showcasing the Scuderi Engine prototype, media kiosks, two illuminated cloth arches, and a three sided suspended booth logo sign.

The Scuderi's booth was one of the top attractions at the Detroit Show, and the Prototype Engine will be shown later this month at Engine Expo in Stuttgart, Germany.

Be sure to check out our website and microsites which showcase some of Sonalysts capabilities and areas of business:

Sonalysts Media Group Website

Sonalysts 3D Product Animation
Medical Technologies Projects
Sonalysts Energy Communications
Sonalysts DoD Case studies
Sonalysts Media and Exhibits
Sonalysts Sound Stages

Sonalysts is the largest media production center in New England. We offer a full range of integrated media and design services that include: Video Production/Post Production, Website Development, Mobile Media, Graphic Communications, 3D Animation, Audio Production, Exhibits and Events, Film and Stage Productions.

Lauren Logan: Production Manager | SONALYSTS Media
Contact | lklogan@sonalysts.com - t: 860.326.3820 - f: 860.326.3748
Sonalysts, Inc. | 215 Parkway North | Post Office Box 280 | Waterford | CT | 06385