M&M Goes on the Road With New Ice Cream Trailer

M&M Ice Cream Treats is a delicious new product being introduced across the country. Ion Marketing of New York contracted with Sonalysts to theme out a mobile experience to support this new product launch. The trailer, which is themed like a 50's style ice cream parlor, traveled to major cities along the eastern seaboard this summer, making stops and distributing free samples.

Foster Wheeler Promotes CFB Steam Generator
with New 3D Animation and Video

Foster Wheeler is a global engineering and construction contractor and power equipment supplier headquartered in Clinton, NJ. Working with their Global Power Group, Sonalysts produced a three-minute animated presentation demonstrating the inner workings of their state-of-the-art Circulating Fluidized Bed (CFB) Boiler. Sonalysts animators worked with the client's engineering and marketing team using their CAD drawings and technical data to build the 3D models. With the use of 3D animation and 2D graphics, the animated video depicts the various types of fuel that can be used by the CFB Boiler, and shows how it efficiently burns these materials and turns the heat into steam power. Text callouts also describe the steps as they are shown, and graphic overlays accentuate key aspects of operation, such as combustion, pressure, and air flow. The animation will be used at tradeshows and for sales presentations across the world.

Analogic Markets New Security Imaging System

Analogic Corporation, located in Peabody, MA, designs and manufactures high performance, CT-based, security imaging systems for both domestic and global markets. Analogic's new eXaminer SX® Explosive Detection System (EDS) is designed for use in high-traffic airports to scan baggage quickly and efficiently. To support the marketing of this new system, Sonalysts was asked by Analogic to create an animation that shows how its unique 3D volumetric imaging technology automatically detects a wide array of threats in luggage. Working with the Analogic engineering team, Sonalysts' animators developed 3D Models and animations using a combination of CAD data, digital footage, and technical information to accurately depict the specialized scanning and display technology. Analogic is currently using the 3D animation at tradeshows, in sales presentations, and it will soon be available on their website.

"CT Power Update" Informs Consumers about State Energy Consumption

A consortium of Connecticut utility, energy and science organizations recently announced the initiation of "CT Power Update." This program is designed to inform consumers about the current condition of the state's electric consumption as well as actions that may be necessary when consumption increases or the reliability of the electric system is at risk.

Working with Connecticut Academy of Science and Engineering, Sonalysts designed a total solution that mined data from external data sources and updated customized graphs for each participating TV station in real-time.

Several of Connecticut's TV stations have agreed to provide "CT Power Update" as part of their programming and to make it accessible on their websites to help in educating consumers about Connecticut's peak electric demand and the benefits of controlling or reducing that demand.

Mitchell College Launches "Passport to the Future" Development Campaign with Video and Collateral Package

Mitchell College, nationally recognized for its commitment to holistic student development, was founded in 1938 in New London, CT. It recently announced a $5 million development campaign entitled "Passport to the Future." Sonalysts designed and produced a unique campaign portfolio that includes a DVD video, a 16-page brochure, a campaign logo, and other support materials that highlight Mitchell College's past successes and its future financial needs. The seven-minute video captures students, faculty, administrators, alumni, and "Campaign Cabinet Members" addressing the many benefits of a Mitchell College education and the Passport campaign.

Rascal Flatts Fans Love New Animation On National Tour

Our assignment was to create an animation for country group, Rascal Flatts, in the style of a popular video game. The animated "Guitar Player" was intended to introduce the encore performance. In concert, the animation appears on two 38-foot-high screens flanking the stage. The animation was delivered to the client on a Wednesday, debuted in concert on Friday, and by Sunday had appeared in fan videos posted on YouTube. The entire project, from design to completion, was accomplished in two-and-a-half weeks.

Rascal Flatts Fans Love New Animation On National Tour

The Telly is one of the most sought after awards by industry leaders. These awards honor excellence in local, regional, and corporate industry. This summer, we were pleased to receive recognition for our clients with the acceptance of seven Telly Awards. Our awards included:

Other Links of Interest

Sonalysts 3D Product Animation
Sonalysts Energy Communications
Sonalysts DoD Case studies
Sonalysts Media and Exhibits
Sonalysts Sound Stages

Sonalysts is the largest media production center in New England. We offer a full range of integrated media and design services that include: Video Production/Post Production, Website Development, Mobile Media, Graphic Communications, 3D Animation, Audio Production, Exhibits and Events, Film and Stage Productions.

Lauren Logan: Production Manager | SONALYSTS Media
Contact | lklogan@sonalysts.com - t: 860.326.3820 - f: 860.326.3748
Sonalysts, Inc. | 215 Parkway North | Post Office Box 280 | Waterford | CT | 06385