CONNECTICUT CONVENTION CENTER
Overview

Connecticut Convention Center was looking for an unconventional branding and markerting video.

Goal

To produce an engaging piece of branded content that illustrates the value of the convention center to prospective event planners and motivate them to hold their next event in Hartford, CT.

Challenge

The marketing team at the convention center was looking for something creative and different from the normal marketing videos that have been exhausted in their industry.

Solution

“Why don’t we showcase everything there is to do in Hartford while people visit the city for their conference?” We conceptualized what it was like from the perspective of every marketing person in yet another meeting discussing numbers and graphs to drive sales. We empathized with these people and thought wouldn’t it be better to SHOW PEOPLE why the Connecticut Convention Center is the best place in the area to hold their event instead of boring them with statistics!